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Amid Dismal Auto Market, Hummer Brand is a Hit in Russia

16. September 2009 by Celeste 0 Comments

Hummer Benefits from Russian Popularity

Despite the hard global recession and auto sales dropping 50% from the past year, Russian sales of GM’s Hummer have doubled every year.  So far, 900 of the well known gas guzzlers have been sold this year, twice as many as have been sold in the rest of Europe.  The vehicle is so popular there is even a “Russian Hummer Club” which pays homage to the popular SUV.

 

When you consider Russia’s notoriously bad roads and dangerous driving conditions, as well as the attraction of an off road vehicle that can navigate rough terrain and forest paths, the appeal of such a vehicle to Russian men becomes clearer.  Even though the average salary for a Russian man is only $600 per month, gas prices are not such a concern with an average price of $2.60 per gallon for fuel. 

 

Salesmen agree that it takes little to sell the SUV to interested parties; most simply walk in and buy their choice outright.  Generally, the smaller H3 which runs for as low as $40,000, catches the interest of buyers as young as 25, while the larger H2 at a price of up to $80,000, is easier to sell to the 30 and up crowd.  No matter the age or vehicle though, salesmen confirm that the Hummer is only attracting men.  As credit and loans have still not caught on in Russia, most purchases of the vehicles are paid in cash.

 

While the rise in sales (doubling every year) is certainly not sustainable over the long term, perhaps their Russia’s love of the Hummer stoked the interest of the China based Sichuan Tengzhong Heavy Industrial Machinery Company, which is attempting to purchase the brand from GM.

 

You can find the full story at http://www.npr.org/templates/story/story.php?storyId=112872571