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Ukraine to Get a Local Edition of Vogue Magazine

20. December 2012 by Lorena 0 Comments

As of next year, Ukraine will join the list of countries that have their own edition of the fashion magazine Vogue. This will be Vogue’s 20th international edition. The magazine is being launched through a licensing agreement between Eastern European media group UMH and Condé Nast. UMH has offices in both Ukraine and Russia and currently employs about 4000 people. Other titles will soon follow.

 

Each international edition reflects the character of the country where it is produced, and frequently features models and designers from that country. Ukraine has held Fashion Week shows since 1997, when it was the first Eastern European country to host such events. Ukrainian fashion designers are doubtlessly anxious to have their work featured on this new platform.

 

A new edition of Vogue isn’t just good news for famously fashion-forward Ukrainian ladies. In many people’s eyes, it is a sign that Ukraine has, as a nation, “arrived.” A writer at The Guardian observed that, when the Turkish Vogue premiered in 2010, roughly half of the issue’s 500+ pages consisted of ads. The new issue in the Ukraine market presents similar opportunities for luxury marketers to reach audiences in that country. Prada, for instance, opened its first Ukraine store in Kiev over the summer. 

 

Said Condé Nast chairman Jonathan Newhouse, “The Ukraine is ready for Vogue… Kiev is booming, and there is a strong market demand for luxury products and the experience Vogue can offer the reader.”