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Ukrainians Love Mexican Beer

14. January 2013 by Lorena 0 Comments

Vodka isn’t the only alcoholic drink in Ukraine. Beer, both domestic and imported, is a popular drink, as well. And, there’s a good chance that you and your Ukrainian sweetie have the same favorite beer.

 

In 2009, Danish beer importer Carlsberg bought the rights to distribute Corona beer in Ukraine. The brew was a hit. Corona is now the most popular imported beer in the country. In 2010, Carlsberg Group sold more than 600,000 liters of Corona in Ukraine. During the same period, Russia, imported only about 80,000 liters more, despite having a population three times that of Ukraine. Pale German-style lagers are popular in Ukraine, which probably explains why Corona is so well-loved.

 

Mexico’s own beer culture comes from the same part of Europe as Ukraine's. While Mesoamerican cultures had fermented grain beverages, they bore little resemblance to the beers we drink today. German immigrants to Mexico in the 19th century brought their own style of beer, Vienna-style dark beer, to the country. The influence can still be seen in Mexican dark beers such as Negra Modelo. A large number of breweries opened throughout the country during the second half of the 19th century and the early part of the 20th. By 1918, there were 36 beer producers in Mexico. 

 

Corona is produced by Grupo Modelo, which was acquired by InBev last year. Grupo Modelo started making Corona in 1925, and the brew is now their most popular product. Surfers from the US and other countries brought Corona home with them after visits to Mexico, leading to worldwide popularity. Now, Corona is the most popular import in 38 different countries.

Photo: Wikicommons