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A Ukrainian Bride as a Prize? Not Likely…

9. February 2011 by Christy 0 Comments

News of a New Zealand radio competition in which one lucky man will “win” a Ukrainian bride has sparked outrage across the globe. However, like many so-called scandals, the truth isn't as shocking as it first seems.


New Zealand's Rock 100 recently advertised the controversial bride contest on their website with a slick banner reading “Win a Wife" (above). When clicked, visitors see a photo of blond mystery woman wearing a gift tag, red ribbon, and an enormous diamond ring. In the contest description, the station acknowledges that the competition would cause some people to “get their panties in a twist” and they were right.


"This takes commercial radio to new depths," The Sun quotes social activist Sue Bradford as saying. "It is unusual and somewhat disturbing that a commercial entity would commercialize what should be one of the most meaningful human relationships and actually offer it as a prize for a radio show."


However, the competition is not what it appears. Despite the misleading marketing and coverage of the controversial radio competition, the winner of The Rock competition will only receive a free trip to Ukraine and a generous amount of spending money to meet a lady. Here’s the wording from the station’s website:


“If we pick you, you'll be heading to the Ukraine with 12 nights' accommodation with $2,000 spending money to meet the lucky lady.”


No wedding, no wife, no guarantees. The winner is not even guaranteed a specific number of dates. Even if the Ukrainian woman does agree to marry her Kiwi suitor, the couple will still have to complete the extensive (and expensive) immigration process.


"At the end of the day, it's up to both people if they decide to get married and return to New Zealand,” said The Rock program director Brad King. "We're not actually marrying anyone or bringing women back to New Zealand."


As we’ve said before, men cannot purchase Russian or Ukrainian women for marriage and they certainly can't win one in a radio contest. Unfortunately, it is promotional events like The Rock’s "Win a Wife" competition, light hearted though they may be intended, that promote the stereotype that Russian and Ukrainian women are available for purchase. Men successfully marry Russian women know that they must win a lady’s heart, not win her in a contest.